I love other people’s old faded laundry drying on a clothesline

I am a baby boomer artist, who grew up in the low tech age. I am old enough to remember needing to make my first set of business cards at a printing company when marketing and branding were known as advertising.

Today’s artists are urged to make themseives a “brand” identity. Recently, I heard I also can have a “lifestyle” brand. I am brainstorming what my “lifestyle” brand could be and why anyone would want to follow my lifestyle advice.

Would you follow someone whose home is furnished in early American thrift shop finds embellished with a patina of dog hair? Whose bathrobe has paint stains on it that coordinate with their paint drip covered slippers? Who travels with a five year old suitcase and realizes their socks have a hole in them when they go through the x-ray scanner at the airport? Whose goal is not to create an empire but instead to teach a multitude of people to love making art?

If you answered yes to any of the above questions maybe I might contemplate lifestyle branding sometime. Let me know your thoughts?